Privacy Policy

How Yes AM Limited uses and protects personal information collected through The Amplified Bar® website.

Last updated: 21 September 2026

Who we are

Yes AM Limited, trading as The Amplified Bar®, is the controller responsible for personal information collected through this website.

Registered in England and Wales

Company number: 17033426

Registered office: 36 Paragon Street, Hull, HU1 3ND

Email: yesam.bar2026@gmail.com

About this policy

This Privacy Policy explains what personal information we collect through our website, how and why we use it, who we may share it with, how long we keep it and the rights available to you under UK data protection law.

This policy applies to information collected through the website and related email enquiries. Separate privacy information may be provided for customers, employees, CCTV or other activities when those services begin.

Personal information we collect

Information you provide to us

·       Your first and last name.

·       Your email address.

·       The contents of your message and any other information you choose to provide through the contact form or by email.

·       Records of our correspondence with you.

Technical and website information

·       Basic technical information needed to deliver and secure the website, such as IP address, browser type, device information and request data. Our hosting provider may process this information even though Squarespace Activity Log is disabled for our account.

·       Information about how visitors use the website, such as pages viewed, visit duration and traffic source, when you consent to analytics and performance cookies.

·       Your cookie choices and consent preferences.

Please do not include unnecessary sensitive information in the contact form.

How we collect information

·       Directly from you when you submit the contact form or email us.

·       Automatically through the website, its security functions and cookies or similar technologies.

·       From service providers acting on our behalf, such as Squarespace and our email provider.

How we use your information and our lawful bases

Purpose

Lawful basis

To read, manage and respond to your enquiry.

Our legitimate interests in communicating with people who contact us, or taking steps at your request before entering into a contract where relevant.

To operate, maintain and protect the website and prevent misuse or security incidents.

Our legitimate interests in running a secure and reliable website.

To understand website use through optional Squarespace analytics.

Your consent. You can reject or withdraw consent at any time through Cookie Preferences.

To comply with legal or regulatory requirements.

Compliance with a legal obligation.

To establish, exercise or defend legal claims.

Our legitimate interests in protecting the company and its legal rights.

Marketing

We do not add people who use the contact form to a marketing list. If we introduce email marketing in future, we will ask for any consent required by law, identify our messages and provide a clear way to unsubscribe.

Cookies and analytics

Squarespace uses necessary cookies to operate the website. Analytics and performance cookies are restricted and are used only if you accept them through the cookie banner. Squarespace Activity Log is disabled. For details about the cookies used and how to change your choices, please read our separate Cookie Policy.

Who we share information with

We may share personal information only where necessary with:

·       Squarespace, which hosts the website and provides website forms, security and analytics services.

·       Our email and IT service providers, including the provider used to receive and store enquiries.

·       Professional advisers such as accountants, solicitors, insurers or IT advisers where necessary.

·       Regulators, courts, law-enforcement bodies or public authorities where disclosure is required or permitted by law.

·       A purchaser or successor if the business or its assets are sold, reorganised or transferred, subject to appropriate confidentiality and data-protection safeguards.

We do not sell personal information.

International transfers

Some service providers may store or process information outside the United Kingdom. Where this happens, we rely on safeguards recognised by UK data protection law, such as UK adequacy regulations or approved contractual protections, as applicable.

How long we keep information

·       Routine contact-form and email enquiries are normally kept for up to 12 months after our last meaningful contact, unless there is a reason to keep them longer.

·       If an enquiry leads to a booking, purchase, dispute or other business relationship, relevant records may be retained for longer where required for tax, accounting, contractual, insurance or legal purposes.

·       Cookie consent choices and technical records are retained according to the relevant service settings and only for as long as necessary for their purpose.

We may keep information for longer where required by law or where reasonably necessary to establish, exercise or defend legal claims. When information is no longer required, it will be deleted or anonymised where appropriate.

Your data-protection rights

Depending on the circumstances, you may have the right to:

·       Ask for access to the personal information we hold about you.

·       Ask us to correct inaccurate or incomplete information.

·       Ask us to delete your information.

·       Ask us to restrict how we use your information.

·       Object to processing based on legitimate interests.

·       Receive certain information in a portable format.

·       Withdraw consent at any time where we rely on consent. Withdrawal does not affect processing carried out before consent was withdrawn.

These rights are not absolute and may be subject to legal exceptions. To exercise a right, email yesam.bar2026@gmail.com. We may need to verify your identity before responding. We will not normally charge a fee.

Children

This website promotes a licensed bar and is not directed at children. We do not knowingly collect personal information from children through the website. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration or disclosure. No method of internet transmission or electronic storage is completely secure, so please avoid sending confidential or sensitive information through the general contact form.

Third-party links

The website may link to third-party websites or social-media pages. Those organisations control their own use of personal information. Please read their privacy notices before providing information to them.

Automated decisions

We do not use personal information collected through this website to make decisions about you based solely on automated processing, and we do not carry out profiling through the contact form.

Complaints

Please contact us first if you have a concern so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data-protection regulator, at ico.org.uk.

Changes to this policy

We may update this policy when our website, services or legal obligations change. The latest version will be published on this page with a revised 'Last updated' date.

Contact us

For questions about this policy or how we use personal information, contact:

Yes AM Limited trading as The Amplified Bar®

Email: yesam.bar2026@gmail.com

Registered office: 36 Paragon Street, Hull, HU1 3ND